Google announced that it will make drastic changes regarding political ads. According to the new decision taken; The content of political advertisements given to Google will not be as flexible as before.
Recently, Twitter also stated that it started a study to restrict the content of political advertisements on the platform.. Twitter has announced that it has taken such a decision in order to ensure that its users are more comfortable on the platform and not to allow manipulations in the elections.. Of course, advertisements will not be completely banned, but with the upcoming restrictions, a situation like the election crisis that Facebook experienced in the past periods will not have occurred.
With the widespread use of the Internet, many things have changed.. A network that can deliver a tiny message to millions of people at the same time can mobilize many people.. Last year, Donald Trump and his team’s work with Facebook to win the election can be shown. they don’t hesitate to do. With the development of the internet and its reach to everyone, the campaigns of politicians have moved to the internet environment.. Google is now preparing to take effective decisions about politics in order to put a stop to this.. In other words, with the decision of Google, the display of political ads to users will be severely restricted.
Advertisements related to anything desired can be placed through Google. This can be a personal ad, a hospital ad, or even a social media account ad, you can announce what you want to the audience you want to be reached through Google ads.. Of course, politicians frequently advertise on the internet, especially in recent years.. During election periods, political party advertisements can be given by targeting specific users.. With the decision to be implemented in January 2020, political advertisers will now be able to target users only based on age, gender and zip code of where they live.. However, as in the current situation, it will not be possible to target advertisements based on the regions where people live or voter registrations.
Google stated that it preferred this way in order to increase user trust. The information on the restriction of political advertising content is so far for now.. The company has not yet made any further statements on the subject.