Turkey attracts a great deal of attention in the sector in terms of price tracking and competitor analysis within the marketplace sites.. Due to the interest in the marketplaces, many investors create virtual stores in these marketplaces and sell their products.. As the competitive environment heats up, there is a need for certain software.

In this article, according to the preference status of the online market places in Turkey, the competitive situation among and among themselves, product and price analysis, as well as competitor analysis, in which environments. We will consider how it is done. Of course, it would be useful to have some information about the marketplaces in Turkey beforehand.

Which are Turkey Marketplace Sites?

The marketplaces in Turkey are mainly as follows. (The order is random.)

1. Amazon Turkey (amazon.com.tr)

Accepting stores with both a monthly subscription fee and a sales commission, Amazon Turkey is a marketplace with lower costs compared to its competitors.. It manages to reach hundreds of millions of internet users with its current name.. However, the specified commission rates include sales within Turkey.. However, this does not change the fact that it receives much less commission than its competitors below.

2. Hepsiburada.com

As one of Turkey’s largest online marketplace sites, Hepsiburada.com had a great success in Black Friday sales in 2017.. With a turnover of 252 million TL from Black Friday sales, Hepsiburada.com doubled n11.com’s 140 million TL sales.. With these statistics, Hepsiburada.com, which managed to sell 2 million products in 24 hours, maintains its claim among the best marketplace sites.

3. N11.com

n11.com, one of Turkey’s largest online marketplaces, published an infographic for 2018.. According to this infographic, n11.com provided more than 1 billion TL in tax revenue to the government in 5 years.. With a total visit volume of 7.8 Billion TL, n11.com has a total of 13 million members according to this chart.. With a total of 2.6 Billion visits by these members and visitors, n11.com has 9.8 million app downloads.

While 64.8% of visitors are men with an average age of 36.6%, 35.2% are 34.9%. women with an average age. With 14.6 million products, n11.com has more than 100,000 business partners.. In addition, this infographic, which states that 81.2 million sales were made, also includes the information that 51.6 million shipments were delivered.. It is obvious that all these are the result of R&D studies that are important for sustainability.. The company sacrificed a total of 83 million liras for its R&D investments.

4. Trendyol.com

Trendyol.com, which has made significant advertising investments recently, manages to find itself among the best online marketplace sites in Turkey.. Announcing the 2018 Black Friday statistics, trendyol.com achieved 7.5 million product sales. I’m here too”. The company, which continues its investments today, seems to increase its sales with the discounts and advertisements it has made recently.

5. Gittigidiyor.com

Statistics of gittigidiyor.com, one of Turkey’s first online marketplace sites, are as follows;

GittiGidiyor’s performance in the first half of 2018 statistics;

• 424 million visitors visited,
• Average monthly visits 83 million,
• More than 2.3 billion pageviews,
• Monthly unique visitors 30 million,
• The number of registered members is 22 million,
• On average, 1 product is sold per second,
• The volume of shopping made on mobile devices increased by 57% compared to the same period of 2017.
• Approximately 8 million downloads.
• Total mobile visits 316 million.
• Total share of mobile in traffic percent
• The day with the most shopping is Monday.
• Cities with the most shopping are in order ; İstanbul, Ankara, İzmir, Bursa, Antalya, Kocaeli, Konya, Adana, İçel, Balıkesir, Gaziantep, Muğla and Hatay.

(hermen above data is taken from egirisim.com.)

6. ePttAVM.com

Turkey’s national e-commerce platform, ePttAvm.com, was launched in 2012 by Posta ve Telegraf Teşkilatı Anonim Şirketi (PTT A.Ş.). With more than 2.5 million members, more than 7.5 million products and more than 5 thousand suppliers, ePttAvm (according to 2018 data) has managed to grow 3 times 6 years after its establishment.

Today, many of its products are more affordable than its competitors. This marketplace, which is known for bringing the buyers together at a price, mostly sells products such as LED TV, General Mobile, Lenoov Notebook and Sandisk Flash Memory.. Following this periodically changing data is among the things suppliers should do.

Competitor Analysis in Marketplaces

The marketplaces here have their own algorithms.. With these algorithms, products are carefully listed according to the relevant search queries.. Search results and personalized search results must also take into account the profit of the marketplace.. Therefore, certain stores or certain products have superiority over certain conditions.. This superiority includes many strategies.. These strategies should be determined as a result of devoted studies and applied in professional environments. services are developed, being developed. Although the purchase of these products and services does not mean anything, they cannot even promise a guarantee, not an increase in earnings.. For this reason, it is necessary to make the right decisions in order to benefit from these products and services in the most correct way.

These decisions vary according to the categories to be sold.. For example, for products where you need to constantly update the price, you will definitely need to use an auxiliary tool.. Although it will be easy for you to track the price of constantly changing products such as gold for single products, it will be difficult for multiple products.

Price Tracking in Marketplaces

Especially in competition. If there are stores you are in, you will need to follow the prices of their products regularly and update your price accordingly.. Auxiliary software that constantly performs such follow-ups for you will save you from a great burden.. We can easily define the budget allocated for this business as an investment.

The experiences and tactics of stores on e-commerce and online sales in Turkey are changing.. Their experience increases accordingly.. All this angers the rivalry.. This competition generally benefits buyers.. The software that plays a role in this fierce race between vendors is offered for sale at various prices.

The Environment of Tracking and Competition Between Marketplaces

Companies in a single marketplace The fact that it exists does not mean that it is completely opened to the waters of e-commerce.. Companies that strengthen their sales with their own e-commerce systems by creating stores in all existing marketplaces make more turnover in e-commerce compared to their competitors.. Since it would take a long time for companies working with this seriousness to check all marketplaces and their own e-commerce systems, additional software was needed.

With these software, the product can be installed in all e-commerce environments and marketplaces with a few clicks.. The uploaded products are published in all marketplaces and in the original e-commerce system with the desired price and stock information.. The stock information of a product sold in any marketplace or unique e-commerce system is updated in all marketplaces and e-commerce systems.. Even stock information on the company’s local servers is updated.. Thus, stock information is updated regardless of which platforms the product is sold on.. Pre-accounting transactions are done. Until the product is ready for shipping, such utilities allow you to get rid of a huge workload.

There are also small details thanks to these software, which can be fully integrated into the marketplaces.. These details can be listed as the product description is the same in all marketplaces, the pictures are the same, the price and stock information are the same.. In addition, these software are integrated with accounting software used in companies.. Companies using e-invoice – e-archive can carry out all sales and accounting transactions without touching their hands until the delivery of the product to the cargo. We also tried to give information about the follow-up. You can let us know your questions, opinions and suggestions about the subject by commenting.