Burger King turned the Tesla autopilot’s identification error into a marketing tactic in his favor. Autopilot confuses “Stop Sign” with “Burger King Sign” as they have similar colors and shapes. The development of technology day by day brings innovations to our lives every time.. Elon Musk, on the other hand, is one of the leading names in the world of technology with his interesting but innovative steps.. With the Tesla company he founded, he aims to save energy with electric vehicles and also to transition to autonomous vehicles with the help of advanced artificial intelligence he uses.. Although autonomous vehicle technology has been used, we have not yet achieved full efficiency.. The Tesla autopilot does a good job overall, but the algorithms it uses aren’t perfect either.
This mess was first noticed by a Tesla Model 3 owner.. This user recorded a video of the stop sign on the steering wheel and the slowdown of the car, and uploaded it to the internet.. The vehicle, on the other hand, started to slow down at first because of the Burger King logo it saw ahead and stopped when it came to the front of the logo.
“Even Tesla Autopilot Wants Burger King Whopper”
Burger King’s vigilant marketing team did not stay idle after this event.. They took the video of the Tesla vehicle taken in front of Burger King and prepared a short promotional video.. Using the words “Smart cars are smart enough to brake when the Whopper sees the menu”, the company evaluated this situation well.
After this promotional video, Burger King launched a short-term campaign.. Users are entitled to a free Whopper menu in tweets with the #autopilotwhopper hashtag.. Users can get a coupon valid for 24 hours after the video they share with this hashtag.
Are These Systems Good Enough?
Burger King is having fun and having fun because of this event. While advertising somehow, the question arose in people’s minds: “Is it that easy to fool identification systems?”
Although it is easy for a human to distinguish by reading the “stop” sign and Burger King logo, for artificial intelligence it is this is not the case because the artificial intelligence does not have the ability to read. Instead, systems that examine certain features in images can confuse things with high similarity.
The problem is not just with the Tesla autopilot.. Previously, a user shared an image on the Internet in which he also fooled the Mazda mark identification system.
This SLOP article is not easy to fool a person, but if you look at the head-up display, Mazda has already believed it.
This is the case. it has shaken people’s trust in autopilots a bit. These systems, which were constantly criticized for not having sufficient security in general, proved that they could be deceived after this event.. Tesla also said that the sign recognition system is still in beta stage.. This incident confirms this.