One of the sectors most affected by the developments is the insurance sector.. Details are in our news
Indicating that customer expectations, needs and business processes shaped by digitalization will continue to affect the insurance industry, Generali Sigorta Deputy General Manager for Direct Sales and Marketing, Erkan Fuat Işıksal, will affect the sector more in the next 5 years.
Agents will move to Metaverse
The most important invention after the internet and the digital world of the future, Metaverse technology will bring together the needs of the insurance industry.. Agencies will also provide services to their current and potential customers in all insurance transactions that will be needed in the Metaverse universe.
Chatbots will continue to become widespread
As artificial intelligence forms enter our lives. Chatbots, which we can define, will take more place in the insurance sector in the near future.. In the future, chatbots will analyze what customers say in a very short time and guide users to fulfill their wishes.
Increase in AI-powered solutions
Machine learning and natural language Artificial intelligence solutions, a unique blend of technologies such as. Artificial intelligence technologies that constantly learn from the feedback from their users and the services these technologies will provide will greatly change the insurance marketing and insurance company-customer relationship, while helping to ensure high efficiency in the operational processes of insurance companies.
Robotics attention to process automation
Technology, digitalization and automation are entering a new phase in the life of companies. In this new phase, artificial intelligence supported technologies and robotic process automation will be used in the insurance industry as well as in all areas of life, in a way that will serve different purposes and increase efficiency and speed.
IoT Contribution of systems to customer satisfaction
Internet of Things (IoT), which has completed its development by making great strides in a period of 20 years, will begin to show itself in the insurance sector in the future.. With IoT systems, traditional insurance claims will change, insurance companies will accelerate their data-driven decision-making processes, customers will not deal with long-term paperwork.
Blockchain will prevent fraudulent transactions
Blockchain technology, which is one of the most common concepts of recent times, will open the door to many innovations in the field of digital insurance.. This technology, which will prevent fraudulent transactions, will ensure that physical and digital assets are registered.. Due to this situation, insurance companies will be able to prevent cost losses experienced every year.
Expectation of increase in demand for personal products
With digitalization, the needs of new generation consumers are also changing.. Especially the 18-25 age group will focus on personalized structures, products and services that are personalized, flexible and affordable.. Technologies serving the insurance industry will focus on the fastest and most reasonable solutions for this target audience.
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